Social Media Ninjas Unite! {a.k.a what I learned at #Relevant11 about social media}

Ninja Sword Training on the Beach at Rick Tew's NinjaGym™ Martial Arts Training and Fitness Camp in Thailand

Last week at this time I was at Relevant soaking in all I could about blogging and social media.  Really what I got out of it all was far more about the heart of blogging than the steps to take to become a super star social media expert.

My heart behind this blog is to be a source for moms to learn and have their questions answered {yes, I’ve had a baby smear poop on the crib… that was your question right?}.  I also love to share the latest and greatest finds that make life easier and more fun for moms, babies and kids (in other words giving “mommy kudos” to great products. Clever eh?).  So in order to serve moms well I need to know how to utilize social media to get the word out and I need to be able to do it well.

Enter {drum roll please} the Social Media Ninja session at Relevant.  We all dressed up in black and learned how to sneak attack you with our stealth ninja twitter skills.  Not really, but I did learn an awful lot and I thought I would share what I took away from it.

Lisa-Jo from The Gypsy Mama {seriously love her blog!} shared some great insight into the why and hows behind social media skills.  I love these quotes and bits of encouragement from her:

Beware the social media itch; scratching can feed the itch of “me” like nothing else.

Social Media is neither good nor bad.  It’s how we use it.

Everything we write can honor this scripture:

Phillipians 4:8
whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable–if anything is excellent or praiseworthy–think about such things.

Social Media is:

  1. A conversation
  2. Circle of friends
  3. business opportunity
  4. mission field
  5. new to live out the commandment to love one another as Christ loves

Proverbs 16:24
Pleasant words are a honeycomb, sweet to the soul and healing to the bones.

It takes a long time to build up your online reputation; but moments to ruin it.

What makes a compelling social media conversation?   When it is about:

Relationship not solicitation
Conversation not pitch
Community not individuals
Giving not selling

“The only currency that matters in social media is relationship.  People are people are people.”


Find your online voice
Understand your gifts
Be generous
Watch your motivation
Be a friend
Be spontaneous
beware the “inside” voice

Like all rules of great conversation, be sure to listen as much, if not more, than you speak.

Think about this: When you add up all of your tweets what does it sound like?

She {hearts} Twitter #Bigtime {So do I}.  Ways to use Twitter:

  • twitter parties
  • tweet chat
  • #hashtags for real and for fun
  • networking
  • listening in
  • easy retweets
  • friends don’t let friends tweet mad
  • know when to quit

An individual platform is never as powerful as a mobilized, energized, inspired community.

What you give, sell or pitch online should never be more important than what you give

 Stop worrying about the people who aren’t at your table (following you, reading).  Feed the people who are.

So good right?!  My take away from Lisa-Jo’s part was that we really need to be genuine and care far more about the people we are communicating with than what we are trying to get them to do for us.  It’s all about relationship!!  For more of Lisa-Jo’s awesomeness follow her on twitter @thegypsymama or find her on Facebook.

Check out part 2 here.

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About Kristin

Kristin is happily married to her best friend and "momma" to 6 kids. She has twins in the mix and had them all in just 10 years. She loves to share what she has learned and encourage other moms that they are good at what they do and they will survive. She could talk for hours about blogging and social media, eating healthy & exciting products that makes moms lives a bit easier and more fun.


  1. Thanks for sharing your notes, Kristin. Great take-aways. And you're right, Lisa-Jo is awesome. :)

  2. All wonderful points. Love the "add up your tweets" and "feed the people who are at your table."

    Thanks for sharing the wisdom from Lisa-Jo and Relevant.

  3. thegypsymama says:

    Wow – this is so awesome. Thank you for sharing. I feel like I learn something from hearing your takeaways. I love it!


  4. I so wanted to attend this session, but was unable to… I about jumped outta my skin when I saw that someone had posted the notes:-D Thank you soooo much for taking the time to share!
    Diane (who doesn't even have a twitter. eek.)

  5. Great stuff! I missed this one! Thanks for sharing!


  1. […] I’ll continue on with my take on the Social Media Ninja session at Relevant 2011. In case you missed it you can find part 1 here. […]